Wireframe - Training

[HEADLINE]- Clear outcome-based statement

Subheadline - Who it’s for + what it helps them achieve

[SECONDARY CTA]
- Optional: Download / Learn More

[TRUST LINE – OPTIONAL]
- Short credibility statement

SECTION 2 — PROBLEM [SECTION HEADER] - Call out the core struggle

[INTRO PARAGRAPH]
- Relate to their situation
[BULLET POINTS]
- Problem 1
- Problem 2
- Problem 3
- Problem 4

[INSIGHT LINE] Key belief shift (very important)

SECTION 3 — SOLUTION - [SECTION HEADER] Clear transformation

[PARAGRAPH]
- Explain your approach
[SHORT BULLETS]
- What makes it different
- Why it works
- Who it’s built for

SECTION 4 — OFFERS / PACKAGES

Purpose:

Let them choose (but guide them)

Layout:

2 boxes side-by-side (or stacked on mobile)

Each Offer Box:

[OFFER NAME]
[PRICE]
[TAG – e.g. MOST POPULAR]
[WHO IT’S FOR – 1 LINE]
[BULLETS – WHAT’S INCLUDED]
[CTA BUTTON]

Underneath:

[DECISION HELPER BLOCK]
- Option A = independent
- Option B = supported

SECTION 5 — WHO IT’S FOR [SECTION HEADER] - Make them self-identify

[BULLETS]
- Role types
- Experience level
- Situation
- Mindset

SECTION 6 — WHY CHOOSE YOU - Build trust

[BULLETS / ICONS]
- Experience
- Approach
- Practical vs academic
- Support
- Outcomes focus

SECTION 7 — SOCIAL PROOF - Reduce risk

Options:

Testimonials
“X years experience”
“X learners trained”
Adjacent credibility (DCPC, compliance work)

Wireframe:

[SECTION HEADER]
[1–3 TESTIMONIALS OR PROOF POINTS]

SECTION 8 — FAQ Purpose: Handle objections before they ask

[QUESTION]
- Answer
[QUESTION]
- Answer
(4–6 max)

SECTION 9 — FINAL CTA Purpose: Convert

[HEADER]
- Clear action statement
[PARAGRAPH]
- Reassurance + simplicity
[CTA BUTTON]